Category: Chjaa Stories

From uniquely printed fabrics to custom clothes, Celia can make anything from fabric. Currently, the soft-spoken woman is the brains behind the most popular fashion accessory at the moment the Zim Rocks scarves which the Zimbabwean delegation to Davos was wearing. Daily News reporter Helen Kadirire sat down with Rukato and discussed her business.

Since the Davos summit in January, Emmerson Mnangagwa is hardly ever seen without a scarf in the colours of Zimbabwe’s flag around his neck – no matter the temperature.

A family visit to Great Zimbabwe is the source of inspiration that sparked Chjaa’s transformation from a fashion and lifestyle brand that broadly focused on an African aesthetic, to a fashion and lifestyle brand that specifically focuses on developing a uniquely Zimbabwean aesthetic.